Case Studies
The problems we solved.
Real brand challenges. Rigorous methodology. Tangible results.
Domino
From a character on the pack to a moment the audience wants to watch.
The creative path for five character-driven pre-rolls launching anime dessert drinks — from studying the anime world and listening to the audience to a shared architecture across all five films.
Miwa
Redefining trust in the water-drinking experience.
A strategic logic for growing a mineral-water brand — from understanding the everyday experience and the reality of retail to a path that turns the brand from a bottle on a shelf into a trusted part of daily life.