Khosravani Auto Trade
The Khosravani Way
2025
An outdoor campaign that did not claim the difference — it showed it, across the city.
Khosravani Auto Trade is a structured, wide-ranging brand in car sales and service — but it had a serious problem: a competitor with a near-identical name offering a far narrower range of services.
Solving it meant making the difference visible rather than merely stated. Donoghteh proposed a brand-awareness outdoor campaign that would put the breadth of Khosravani's products and services on display at selected points across the city, gradually separating the brand from its namesake.
The original idea and copy were built on exactly that distinction. At execution, the brand chose to concentrate on one key phrase for this stage: "The Khosravani Way."
The result was a campaign that used the reach of outdoor media to place a simple, repeatable message across the city — one meant to define "Khosravani" not as a name, but as a different way of buying and servicing a car.