When an FMCG Brand Speaks Social Fluently

Domino is not only one of the leading brands in the ice cream and dairy industry; on social media it is also one of the brands that has managed to build a distinctive and powerful position for itself.

That position comes from a precise reading of the audience, and of Gen Z in particular: following currents and trends, using the living language of social, applying current shooting and editing techniques, and — crucially — sustaining direct, continuous interaction with the audience.

Donoghteh has been alongside Domino across this path, from ideation through to video production, focused on making content that is not merely seen but can enter the audience's conversation and live inside the social space.