Sarrafkhaneh
The Sarrafkhaneh Cup
2025
A dedicated event that reached an A+ audience where they already were.
A share of Sarrafkhaneh's customers sit in the A+ audience bracket — people who are hard to reach and whom conventional advertising does not reliably touch.
So rather than hunting for a way to target that group, we went where we already knew a significant part of them would be: the world of sport, and specifically show jumping.
The idea was to stage a dedicated event under our own banner — "The Sarrafkhaneh Cup" — one that matched the target persona and created a genuine opportunity for direct contact with them.
The result was not only brand visibility. In a setting native to the target audience's lifestyle, we built direct relationships and ultimately delivered a significant number of high-quality, relevant leads for Sarrafkhaneh.