An Experience You Can Touch

Shibaba is a product everyone likes — but building a lasting relationship with the brand meant reaching its most important audience: children. They needed to know and love Shibaba not just from a shop shelf, but from a real, close-up experience.

So we turned to mall activity and designed a dedicated space for Shibaba: a structure that, alongside a set of games and interactive activities, brought children directly into the brand's world.

In that experience the product was no longer just something to eat; it became part of the games, the fun, and the memory children took home.