One Shot, Two Targets

Sarrafkhaneh in Sattarkhan is one of Tehran's established exchange houses, with a wide range of services and a high level of credibility and trust. But two problems ran in parallel: raising brand awareness, and increasing in-person visits to the branch.

Donoghteh designed a single solution for both. By creating copy and a visual built for the urban environment and running it as an outdoor campaign, we set out to sharpen Sarrafkhaneh's name and standing in the audience's mind while turning the branch's Sattarkhan location into a clear, receivable message.

The campaign was never only saying "know Sarrafkhaneh"; at the same time it was saying "find Sarrafkhaneh."

One outdoor campaign, with two explicit goals: building awareness and increasing in-person visits.