Snapp Market

Across its three recent campaigns — "Bargardan", "World Cup" and "Mega Digital" — Snapp Market decided to step away from its usual pattern and build a different relationship with its audience: more direct, more interactive, and closer to the culture and behaviour of social media users.

Along that path, paying attention to Instagram trends, adopting language closer to Gen Z, and finding ways to introduce the campaign and its services without stepping outside the audience's everyday space became a key part of Snapp Market's new approach.

Donoghteh joined Snapp Market from the very start of that shift, from shaping the idea and strategy through to scriptwriting and content production. The result was three campaigns with a fresh language and approach, working to present Snapp Market not merely as a service, but as part of the audience's daily conversation on social media.

The collaboration is ongoing, with the aim of building an even more distinctive experience of the brand in social.